We carefully select the right media targets for each Media Outreach project, and engage a targeted effort to secure a media engagement – NO spray and pray. Each project is unique, and appeals to certain editors, ultimately leading to a higher probability of securing earned media.
It's unrealistic to expect top tier media all the time. As good as we are at getting our clients media coverage, decisions still lie at the hands of respected editors and journalists. Publicity heavily relies on good stories, timing and more - it's a numbers game and requires consistent effort - our best cases are those who engage in regular projects.
Our price varies due to the magnitude of the project, and the team we need to assign. For example, the media outreach projects could be across several countries, and/or require a number of writers/journalists on the projects, who have different costs associated with them. We do our best to bring a level of consistency in our pricing, and keep it within a 10% variation of our standard pricing for projects.