A written content piece can be used for a Press Release, Thought Leadership (Opinion Editorial), case study piece – up to 1000 words. The content piece would then be leveraged to secure Media Engagements.
Media Engagements are successful Earned Media coverage secured as part of your Media Outreach projects. Examples of Media Engagements would be, publishing an opinion editorial, securing a feature story/exclusive/profile piece, interview with a TV/Radio/Podcast, and distribution of a press release.
One example of a project could be drafting an opinion editorial (1 written content), publishing the opinion editorial (1 media engagement), and securing a follow up feature (1 media engagement). Another example would be drafting a press release (1 written content), distributing the press release to targeted media (1 media engagement), and securing an exclusive from the press release (1 media engagement).
For the most part Yes - however, we do come across situations clients require something more suitable to their media outreach requirements, in which case we are more than happy to customize a media outreach plan. Get in touch with us here to have a chat, should you have specific requirements.
We carefully select the right media targets for each Media Outreach project, and engage a targeted effort to secure a media engagement – NO spray and pray. Each project is unique, and appeals to certain editors, ultimately leading to a higher probability of securing earned media.
Unfortunately not. There’s a few reasons behind this – the first project in the Media Outreach Plan requires a significant amount of work from our journalists and publicists (researching the client, forming a strategy, opening doors with publications, and more), hence not feasible to do just one project. Secondly, though we do have a great success rate after one project, it’s not always a home run, and requires a consistent effort over a number of projects for best results.