PR Specialist - Tech, Finance, Life Sciences
12 Years Experience
20 years to build a reputation, 5 minutes to ruin it.
Brands use live events because they are an excellent channel through which marketers can achieve their annual goals. Chief marketing officers at leading companies realize that the power of face-to-face marketing can’t be supplanted by digital tricks and tactics.read more
A well-executed public relations campaign has the ability to take your business to the next level and grant you exposure to new markets and audiences. However, when done incorrectly and not followed through on consistently, your PR campaign will not only yield insufficient results but prove to be a waste of time.read more
As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero customers, zero brand recognition and little in the way of capital you could use to bolster your image, you’ll have to rely on alternative outlets and inexpensive tactics to give you early traction. One of the best ways to do this is by getting your startup featured in media coverage, but doing that is often easier said than done.read more